PLAY GAME
A city for trying on identities在虛擬夜城試穿自我
PLAY GAME imagines a nocturnal city as a place to explore different cultural influences. Illuminated visors, digital figures and geometric corridors place fashion inside the visual language of games, while movement through the city connects contemporary dress with an imagined future. AI animation contributes to the shifting world, and the print key visuals carry its blue architectural setting into layered portraits and an ensemble composition. Across still and moving images, the subject remains a young generation shaping its own appearance from many influences.《PLAY GAME》把虛擬夜城化為探索自我風格的遊戲場。發光面罩、數位人物與幾何長廊,將時裝帶入遊戲般的空間,透過 AI 動畫交織現代與未來。平面主視覺延續藍色建築語彙,以人物拼貼與群像呈現不同文化影響下的多種樣貌。從動態穿梭到靜態構圖,貫穿其中的是年輕世代吸收文化、形成自身風格的過程。
- FORMAT作品類型
- Visual campaign · Print & motion形象主視覺 · 平面與動態
- CONTRIBUTION參與職務
- Overall key visual direction · Print & motion · Campaign film direction整體主視覺統籌 · 平面與動態形象 · 形象影片導演
SELECTED FRAMES精選影像
CREDITS製作名單
- Production company製片公司
- TYPEX Creative
- Creative director / Key visual direction創意總監/主視覺統籌
- 章郡 Jyun Chang
- Producer製片
- Kokoh Lo
FULL CREDITS完整製作名單
- Presented by出品
- CNCC 樺舍全媒體整合股份有限公司
- Art director美術總監
- Saem Xu
- Talent演出
- Jimmy Liu 劉敬
Print key visuals平面主視覺
- Key visual photography主視覺攝影
- Puzzleman Leung
- Graphic design平面視覺設計
- YEECHI
- 3D graffiti design3D 塗鴉設計
- @swyy.___
- Print color grading平面調色
- Puzzleman Leung
Film production影片製作
- Film director影片導演
- Jyun Chang
- Director of photography攝影指導
- Frank Shih
- Gaffer燈光師
- Zhong Cheng zeng
- Visual effects特效
- Yee Hi
- 3D動畫設計師3D動畫設計師
- Swayy、Bob Wang
- Editing & colour grading後期剪輯與調色
- Jyun Chang
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