PLAY GAME

TAIPEI FASHION WEEK臺北時裝週
VIMEO

A city for trying on identities在虛擬夜城試穿自我

PLAY GAME imagines a nocturnal city as a place to explore different cultural influences. Illuminated visors, digital figures and geometric corridors place fashion inside the visual language of games, while movement through the city connects contemporary dress with an imagined future. AI animation contributes to the shifting world, and the print key visuals carry its blue architectural setting into layered portraits and an ensemble composition. Across still and moving images, the subject remains a young generation shaping its own appearance from many influences.《PLAY GAME》把虛擬夜城化為探索自我風格的遊戲場。發光面罩、數位人物與幾何長廊,將時裝帶入遊戲般的空間,透過 AI 動畫交織現代與未來。平面主視覺延續藍色建築語彙,以人物拼貼與群像呈現不同文化影響下的多種樣貌。從動態穿梭到靜態構圖,貫穿其中的是年輕世代吸收文化、形成自身風格的過程。

FORMAT作品類型
Visual campaign · Print & motion形象主視覺 · 平面與動態
CONTRIBUTION參與職務
Overall key visual direction · Print & motion · Campaign film direction整體主視覺統籌 · 平面與動態形象 · 形象影片導演
Taipei Fashion Week SS24 print key visual with fashion figures on a diagonal platform in a blue virtual city
Ensemble群像構圖
Taipei Fashion Week SS24 print key visual with a central figure in a blue jacket and a layered fashion collage
Portrait collage人物拼貼
A luminous passage through the virtual city in Taipei Fashion Week SS24 (PLAY GAME)
City in motion夜城流動
Model wearing an illuminated visor
The illuminated visor發光面罩
Skateboarders moving along a rail above the SS24 virtual city
Night riders夜城滑行
SS24 (PLAY GAME) — City & movement
The city as a stage城市即舞台
A fashion figure beside a luminous graffiti wall in the SS24 film
Graffiti encounter塗鴉交會
A performer in white oval sunglasses singing into a microphone in the virtual night city
Street performance街頭表演
An overhead view of a crowd forming a circle around dancers in the virtual city
Circle of movement律動之環
Glowing circular controls on a futuristic sound interface in SS24 (PLAY GAME)
Sound interface聲音介面
Digital performer wearing sunglasses and headphones in the SS24 campaign film
Digital performer虛擬表演者
Geometric corridor in the virtual city
Geometric corridor幾何長廊
A fashion portrait in sunglasses against the cyan geometric city of SS24
Future identity未來樣貌
Event group photograph in front of the Taipei Fashion Week SS24 stage displaying the campaign key visual
Stage application舞台視覺應用
Two guests photographed in front of the Taipei Fashion Week SS24 campaign backdrop
Photo backdrop拍照背板應用

CREDITS製作名單

Production company製片公司
TYPEX Creative
Creative director / Key visual direction創意總監/主視覺統籌
章郡 Jyun Chang
Producer製片
Kokoh Lo
FULL CREDITS完整製作名單
Presented by出品
CNCC 樺舍全媒體整合股份有限公司
Art director美術總監
Saem Xu
Talent演出
Jimmy Liu 劉敬

Print key visuals平面主視覺

Key visual photography主視覺攝影
Puzzleman Leung
Graphic design平面視覺設計
YEECHI
3D graffiti design3D 塗鴉設計
@swyy.___
Print color grading平面調色
Puzzleman Leung

Film production影片製作

Film director影片導演
Jyun Chang
Director of photography攝影指導
Frank Shih
Gaffer燈光師
Zhong Cheng zeng
Visual effects特效
Yee Hi
3D動畫設計師3D動畫設計師
Swayy、Bob Wang
Editing & colour grading後期剪輯與調色
Jyun Chang
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RESPECT THE CRAFTSMANSHIP

Taipei Fashion Week

Film