PULSE

GOGOROGOGORO
VIMEO

An electric life awakens電能新物種甦醒

PULSE is introduced as an awakening, with power first sensed through light, weather and motion. Clouds, flashes of light and a luminous blue core build toward the machine itself. The film moves from these charged images into the exposed chassis and the clean silhouette of the scooter, letting engineering and atmosphere share one visual language. Speed arrives as light trails through darkness. The reveal holds the energy together in a single object, giving Gogoro’s new design a distinct screen presence.PULSE 以甦醒的姿態登場,讓性能先被感受,再顯露形體。雲層、閃爍光影與藍色能量核心逐步堆疊,轉入裸露車架與俐落的整車輪廓,將自然力量與精密機械放在同一套視覺語言中。穿越暗處的光軌拉出速度感,最後由車身收束整段能量,讓全新設計以鮮明的姿態現身。

FORMAT作品類型
Product launch film產品發表影片
CONTRIBUTION參與職務
Script & film director腳本暨影片導演
Meteor light, rock, storm clouds and turquoise surf lead into the PULSE world.
Elements in motion元素流動
Glowing blue components and braided cables reveal the electric mechanism.
The electric core電能核心
A blue energy iris surrounds a luminous centre.
Electric bloom電光綻放
Linework resolves into the PULSE chassis before entering a tunnel of moving light.
Structure into speed從結構到速度
Electric light arcs along a mountain road at dusk.
Electric trace電光軌跡
The complete PULSE scooter in profile against electric blue.
The PULSE silhouettePULSE 整車輪廓

CREDITS製作名單

Creative director創意指導
章郡 Jyun Chang
Script & film director腳本暨影片導演
章郡 Jyun Chang
FULL CREDITS完整製作名單
Production company製作公司
TYPEX Creative
Feature CG產品功能CG
LUMA iDEA

Project專案

Client品牌客戶
Gogoro
Advertising agency廣告代理商
OOAD
Art director藝術指導
盧廣志
Project manager專案管理
哥羅

Main teaser主 Teaser

Teaser productionTeaser 製作
晚熊創意;白色點子;盧廣志;許以明
Teaser original musicTeaser 原創音樂
許家維

Feature CG產品功能 CG

Feature CG artists產品功能 CG 團隊
葉紘瑋;鄭忠凱;林詠順;郭致維;蔡嘉銘
Feature CG SFX產品功能 CG 音效
吳奎儀

Special thanks特別感謝

Special thanks特別感謝
施博議
NEXT FILM下一部作品

XR21

Johnnie Walker

Film